Our Story

ABURA is a botanical skincare line and collaborative healing space rooted in ritual, intentionality, and deep nourishment.

What began as owner Amanda Forman’s meditative self-care practice evolved into a devotion to skin health, inner balance, and the healing power of touch and nature-based formulas.

Our wellness studio, nestled on Munjoy Hill, is a sanctuary that goes far beyond the surface.

Here, every offering is designed to support and soothe the mind, body, and spirit. The practitioners at ABURA have been thoughtfully gathered by Amanda, each one sharing a reverence for holistic care and authentic connection.

Abura is an invitation to slow down, prioritize yourself, and refill your cup.

We believe that through intentional self-care rituals, you can deepen your connection to self and return to a place of inner peace. This is our offering to you.

Simple

We craft skincare that is intentionally minimal, pure, and free of anything unnecessary.

Honest

Every ingredient is transparently sourced from the earth, with nothing hidden and nothing artificial.

Sacred

We honor skincare as a ritual, creating products that nourish the mind, body, and soul with reverence.

The Abura Membership

Join the Abura Membership and receive curated benefits reserved exclusively for our members.

  • $10 off monthly service
  • 10% off all ABURA skincare products!
  • Complimentary 45 minute infrared sauna session
Sign up now