ABURA is a botanical skincare line and collaborative healing space rooted in ritual, intentionality, and deep nourishment.
What began as owner Amanda Forman’s meditative self-care practice evolved into a devotion to skin health, inner balance, and the healing power of touch and nature-based formulas.
Our wellness studio, nestled on Munjoy Hill, is a sanctuary that goes far beyond the surface.
Here, every offering is designed to support and soothe the mind, body, and spirit. The practitioners at ABURA have been thoughtfully gathered by Amanda, each one sharing a reverence for holistic care and authentic connection.
Abura is an invitation to slow down, prioritize yourself, and refill your cup.
We believe that through intentional self-care rituals, you can deepen your connection to self and return to a place of inner peace. This is our offering to you.
Meet the Practitioners
Amanda Forman: Licensed Esthetician
As the founder of Abura and formulator of the studio’s botanical skincare line, Amanda has spent the past decade immersing herself in the art and ritual of skincare. Her work as a holistic esthetician extends far beyond the surface; her intention is to gently guide each client in cultivating a meaningful skincare ritual of their own while offering a deeply restorative and calming experience during every session.
Technical expertise and intuitive touch are at the heart of her facials. Amanda’s treatments focus on facial and upper body massage, using the magic of her hands, as well as selected massage tools to release tension, support circulation, and lymphatic flow. The curated playlists create a somewhat cinematic experience, guiding you on your own journey as you drop into a state of profound relaxation.
Amanda is often joined in the studio by her sweet dog, Chloe, who brings her own quiet joy and loving presence to the space — happily greeting clients and sharing in the nurturing energy of each visit.
Morag Howson: Licensed Esthetician
Morag is a licensed esthetician specializing in holistic, sculpting facials that combine advanced skincare techniques with restorative wellness practices. Each treatment is thoughtfully customized to the individual, incorporating lymphatic drainage, facial sculpting, and massage to enhance circulation, release tension, and support healthy, radiant skin.
Moriyah Mcshane: Licensed Esthetician
Moriyah is devoted to alchemizing natural beauty through intention-infused rituals. With over five years of experience, each treatment is a personalized journey where skin, body and spirit are nurtured in harmony. She blends manual face-lifting techniques with myofascial release and gentle lymphatic drainage. Every session is designed to restore vitality, enhance natural contours and support the body's innate healing processes.
Moriyah applies lessons from her own healing journey to her practice - creating a safe, calming environment where clients are invited to soften, release and reconnect.
When she is not in the shop, Moriyah likes to frolic in her garden with her cat Moon and paddle board Maine's beautiful rivers.
The Abura Membership
Join the Abura Membership and receive curated benefits reserved exclusively for our members.
- $10 off monthly service
- 10% off all ABURA skincare products!
- Complimentary 45 minute infrared sauna session